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Welcome to Longer Road, my recent blog endeavor. Feel free to comment or contact me directly. I plan to add a blogroll and have a few other features on the way, but for now, enjoy my random posts.
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Monthly Archives: February 2012
The iThneed
There’s a new cgi movie coming out soon, based on The Lorax by Dr. Seuss. I assume hope that it sticks close enough to the deeper message, being a story about protecting the environment, preserving nature for the next generation, discouraging excess, and so forth. Yet recently I saw a commercial for The Lorax…well actually it was a Mazda commercial; a co-branded advert for a small SUV. The commercial can be seen here (if mazda doesn’t take it down due to all the complaints) and features their vehicle driving through a happy countryside of truffula trees, with cheery music and bright colors.

Also, the Lorax totally looks like Wilford Brimley
The real fact though, is that this is a new SUV, made on a huge assembly line, from 20000 parts, all of which require fossil fuels to refine and fabricate; metal, plastic, glass, rubber. At which point, it is shipped across the country/world, and begins its decade of consuming gas at 30MPG, barrels of oil and lubricants, new tires, batteries, and not to mention the air pollution, roads and infrastructure.
This is what we call greenwashing, friends. The commercial even makes reference to being “Certified Truffula Tree Friendly” an “Truffala Tree Seal of Approval” and something called “SkyActive Technology”. There is no intention or nod to being sarcastic, they actually and cheerfully tout these fictitious awards with the same authority as JDPower and Motortrend.
As an adult – and with an eye for marketing – I can recognize this blatant branding ploy.The fact that the commercial is so bright, so colorful, so cartoony, makes me wonder how kids view these sorts of commercials…whether they will see the movie and this commercial…and question things, or whether they just nod, not knowing corporations can hide truth.
My general disposition would be to not pay to watch the movie. The Lorax is tied into several other products as well, over 70 ‘launch partners’ as they’re called. And I certainly I have no plans of owning or recommending a Mazda. But, at what point should people, common folks like you or I, take a further step…signing a petition, participating in a boycott? Am I upset enough about this unholy Mazda/Lorax affair that I want to do anything about it?
Perhaps the fact that I wrote up this blog is a step itself
Out-o-the-house
Sure, I get out of the house every day to walk the dog, at the least. A few times a week I’ll go run errands, grab dinner or drinks. Then every couple weeks I roll over to Iowa with the wife to visit family. It’s been a few month though since I checked out anything new; been out ‘exploring’. Today I decided to make a visit westward towards Lincoln though, to get some fresh air and go for a drive.

My first stop was Conestoga, a state rec area centered around a large man-made reservoir. The weather was up in the 50′s and I made my way around the lake in about half an hour, Jaeda in toe. Despite the probably-freezing water, you can’t keep a lab from wanting to wade out. It was nice and remote; only a boy scout troop at the adjacent campground, and the sun to balance out the wind.
Our next stop was Lincoln itself. It’s thoroughly a college-town when you reach the downtown strip. There was also a basketball game or something, so roving packs of kids were abound, cheering, hooting, and generally being boisterous. It reminded me of a town like Boulder, Charlottesville, or Morgantown; lots of young people, tons of bars, a bit grimy and well-worn. It has more personality than Omaha, quite a lot more, and a fraction of the size. I wish we had visited some crazy football-game Saturday, just to see the menagerie, but alas, we’re moving from the Midwest next month.
Overall, it was a very enjoyable afternoon, and a perfect escape from the routine I have found myself falling into. Maybe another short roadtrip will be in order sometime in the upcoming weeks? Any suggestions?
Abyssal
Last night we visited The Abyss, a three year vertical flight to be specific. The wife and I had a handful of friends over for the momentous occasion, along with a full flight of other fancy brews from the cellar. Also drank this evening was a bottle of Deschutes 2008 Dissident, ’09 Mirror Mirror, Black Butte XXI, Jubel2010and two rare reserve series brews from Nebraska Brewing Company; their Melange A Trois and Fathead Barleywine.
Of the Abyss flight, the general consensus was that the ’07 was the best from a style standpoint, and the ’09 had some brett funk that actually made it fairly remarkable.Of the other brews, the Dissident aged very well. It was one of those beers I was expecting to turn into vinegar or be too funked.


Portfolio: Gallagher PR
I’ve added a great new website to my portfolio, this one for a friend who has a D.C.-based PR firm, Gallagher Communications. The site is actually built on WordPress, with a custom template and a bunch of CSS, PHP and JS to handle the different layouts.
Clearing Cobwebs
I rather enjoy being the IT support for my extended family. I’m not sure how often this is the case for other nerdy folk, but I really don’t mind it. For one thing, I don’t do tech work anymore; as I have snuck off to actual creative and social pursuits; design, web development, social media and project management specifically. For another reason…it’s nostalgic. IT is also a skillset that doesn’t seem to diminish with underexposure.
My wife’s aunt dumped an old Dell desktop tower on me last weekend, wondering if I could take a look at…to see if it was worth keeping, selling, erasing, etc. As it turns out, Windows was jacked, but with a handy O/S disc I was able to restore it to its pre-2002 state. Threw a stick of RAM in it too.
It’s actually funny how primitive Windows XP looks these days, to someone who’s used to seeing Win7 or Macs exclusively for a couple years. Not to mention, it was WinXP SP1…and after installing for twenty minutes to get up to SP3, I was presented with: this…many…updates…
Windows XP gives me flashbacks of how Win95/98 used to look to me years ago. To anyone who says that XP has aged well, I would be inclined to disagree. It’s just so clunky and fragile.
Said Aunt has an iPad and a newer laptop, so this Dell will likely just show up on Craigslist, but it was a hoot to work on this blast-from-the-past for just an evening, and to restore it to it’s former glory
Worlds Worst Drivers: pt2
I’ve decided that among various spectator sports, watching bad drivers from the comfort of my living room is one of the most amusing. Here’s a video of some fella in a rear-wheel suv burning away rubber for a good four minutes. Keep in mind that all day dozens of cars had made it easily up our hill thanks to their driving skills.
Bender
It’s official, I am moving back to Bend next month after almost half a unique year in Nebraska. One of the first things I’ve thought about doing, when I knew we were moving, was to update and release a new version of my All Around Bend guidebook. This new edition will be more of a stylistic revision, with a number of layout and design changes, as well as some updates to things like fonts and photos. I will not be changing the actual content much, nor will I be adding new attractions…mostly because I’ve not been in Bend for the last six months, haha. The books got enough content I feel, and will only require a couple weeks of fact-checking and research to make sure my attractions are still current. Aside from that, expect a book that looks great, and has the same depth as my 2011/3rd Edition. If you own a 3rd Edition already, you can pass on this one. If you haven’t picked one up? Check out some local Bend store, or my website sometime in perhaps April! 
Omaha Beer Week
This week, Omaha breweries, home brewers, and beer bars show off for Omaha Beer Week, a celebration of locally-brewed craft beers. I’ll be making the rounds with the wife and some beer geek friends, but if you’re in the area, check out the full list of events over at OBW’s website.
Favorite brews so far, included the Biere de Mars from NB and some excellent homebrews from the S.O.B’s
Preparedness
This morning before work I was putting some clothes away in my closet, only to have a mountain of debris fall out. I sighed and decided to do something about it. First up was my fancy internal-frame backpack…my glorious hiking pack that I used to lug all over the place, now sitting idle, taking up space. It really just needed some love, honestly. It was a mess, filled with random bric-a-brac from the move: a bocce ball set, summer clothes, a pair of computer speakers, some envelopes and a stapler.

“This will not do!” I said resolutely to the dog, who eyed me suspiciously before curling back up into a fuzzy ball to resume her post-breakfast nap. I laid the pack out on my office floor and began to tear all the offending items out, discarding them around me like confetti. I had twenty minutes before work, and was determined to make the pack
presentable to a panel of REI employees for judging, if need be.
I scampered into the other room and opened up the big chest that held all our other camping gear; tents, sleeping bags, and an entire crate of campground crap. I fished out everything that ‘should’ go in a well-provisioned backpack: the bug spray, flashlight, first aid kit and survival gear. With stuffed arms, I marched proudly back into my office and began to load my frame pack like I meant business.
I have a reputation to uphold, a rugged and prepared sort of reputation. I would woefully rue the moment when I fetched the pack for a zombie apocalypse last-minute hiking trip… and a lone bocce ball rolls out, thudding sadly to a carpeted floor.
I am happy to say, that in case of any backpack-related-eventuality, I am now golden.
Homemade dog food gruel
Anyone would agree that dogfood can get pricy, especially if you go for anything other than cheap-o name brand.The fact is, dog bodies aren’t meant to eat corn byproducts (nor are livestock for that matter), which is what most big-brand dog food is these days. This stuff causes myriad health effects; everything from digestion problems, tumors, and shorter lifespans. Corn’s (the cheapest) filler material, which is why big brand dog food has a ton of it in there.
We generally feed our dog a mix of dry kibble and some sort of wetter food mixed in. This wet addition has been everything from pureed pumpkin, leftover people food, canned dog food, or occasionally a raw egg.The dry kibble we use is decent, from Nutro. It’s middle-of-the-road. It’s still got lots of grains, but no corn. It’s not organic, but it’s cheap. We’ll occasionally mix up the flavor, but it’s generally the same brand.
One thing we also started recently, is to make our own dog food.This is something that anyone can do, and if you follow these quick suggestions, you might even enjoy doing it, as well as justify the time and cost. I’ll list my tips first, and our exact recipe will follow:
- Leftovers! Most dogs will eat everything including the kitchen sponge. If you have dinner leftovers, institutionalized canned food in the pantry, barely overripe produce… throw it all in. Obviously be conscious about dog allergies/toxicity. Avoid chocolate, avocados, and all those no-no food items. If you’re curious, just google the food to see what vet’s say.
- Shop in bulk. Rolled oats, rice, and other stuff is incredibly cheap from bulk bins.
- Plan to make the food in a single pot; easy to clean up
Now for our recipe, and price breakdown. Obviously your exact concoction can be anything you want. This is what we put together for the most recent batch:
- 2 cups of rolled oats (these puff up like 4 times their volume when cooked) bulk: $.40
- Broth and water. (our broth was made from a chicken carcass weeks ago, and frozen. I don’t recommend canned/boxed broth, as it’s often very salty) broth/water: $free
- 2 russet potatoes, 1 big sweet potato, 1 butternut squash. These were are from cupboard, starting to spud-out and get rubbery. The butternut squash had been hiding for like 3 months. $1
- Bacon grease…so tasty. This was the drippings from a pack of bacon, maybe 3-4 tablespoons. $free
- 1 cup of apple sauce. Again, old fridge leftover. $.50
- 1 cup de-shelled spanish peanuts. These were leftover from x-mas baking $.25
- Other ideas: rice, ground beef/pork/turkey, peanut butter, canned pumpkin, stale cereal, carrots and veggies, pasta, egg, etc.
Total cost for a huge pot of dog food: $2.15
Cut up the starchy things into 1 inch cubes. We baked/roasted them in the oven, as we were making some seasoned taters for ourselves too. You can also boil. Roasting will make the texture less slimy though.
Make the rolled oats per instructions in a large pot. You can also do rice instead of (or in addition to) oats. I believe for either, the ratio is 2:1 liquid to grain. Once the oats are cooked and steamy, dump in all the other ingredients except the tater chunks. Cook everything for 10-15 min until it’s hot and consistent, then gently fold in the potato chunks. The idea is to maintain some texture…otherwise everything can quickly turn into just a pureed paste. I like to think Jaeda enjoys the chunks, heh. In the end, it should be thick grey gruel. Go ahead and try it. It won’t taste terribly appetizing by people standards…but have you ever tried to eat dog food?
Let it cool, then portion out into either freezer containers or ziplock bags to store. We keep one pack in the fridge to use, and pull one from the freezer when it gets low. We mix a few spoonfulls of the gruel in with half a cup of her dry kibble, and she looooves it, nosing around and eating the gruel bites out first.
Cleanup is a breeze: one pot, one mixing spoon, one cutting board (and a cookie sheet if we decided to roast the taters).

Frozen and stocked up for the next month. The orange chunks are squash and sweet per-tater.